Yes Ed... spot on.A few of us made it clear to them in the comments how they had missed a golden opportunity to promote the cause and they deleted the entire post/thread.
I found the article quite bizarre. You will not gain public support by telling the world that it's no big deal. Why not bring up some significant case studies where it has wrecked people's lives? After all, this is the demographic that need their support the most.
People whose tinnitus has faded are not going to care about it all that much are they? So why make that the headline. It defies belief.
I cannot believe they did this. What an incompetent organisation.
It's just so blatantly inaccurate to say that tinnitus actually fades or disappears in time.
Do they actually believe this? If so, this organisation is redundant. They have no idea about this condition.
Who's going to donate to tinnitus research if it fades or disappears for the majority of people? There's no need for a cure because it resolves in time.
I did ask on their subsequent post to confirm if they meant habituation or actually reduction in volume, they said -
"No. literally, for the majority it fades away or leaves entirely. What you're describing is habitation."
Then I said -
"American Tinnitus Association thank you for the response. How does this happen if there is a strong connection between tinnitus and hearing loss but we can't cure hearing loss?"
They responded -
"It begs the question doesn't it? It is extremely frustrating - and researchers have been trying to answer just this question. As I tell those with tinnitus all the time, please put me out of business - make my job irrelevant - and the sooner researchers can get to the bottom of this, the better. It is so complicated."
Goodness me....
I think Torryn made his own job irrelevant by the way this whole thing was handled. Needs to be sacked in my opinion.