personally for me, I prefer not to use masking unless absolutely necessary. I've had to deal with habituation three times now. This time it seemed to come pretty fast because like above "I who love music" said, my response to the T is more important in the habituation process. I just simply say "it's noise, ignore it and move on". And I've done that. I now no longer really notice my T that increased a great deal a few months ago. Occasionally I might have a spike and use masking in the evening if I'm focusing on it for some reason. I also use a lot of masking at bedtime (fan, white noise machine and nature sound app by bedside).
I've hard so many success stories from people with all kinds of T, even very loud and disruptive T. The one thing most have in common is changing their reaction to the sound.