After searching around I found some interesting details about earplugs I think a lot people are not aware of.
1) Earplugs attenuate higher frequency better than lower frequency. For example, a NRR 30dB rating earplug, which sound very high, only reduce a sub 100hz noise by around 20dBs.
http://multimedia.3m.com/mws/media/711117O/3m-e-a-r-classic-earplugs-datasheet.pdf
2) NRR rating is a theoretical best case scenario. Most people will fall well short of that NRR rating in real life scenarios. For example if your ear canal is smaller volume than normal like mine. The foam earplug will stick out and the rating wont be accurate. Or if it didn't firm a 100% air tight seal, the ratings goes out the door.
Earplug manufacturers like 3M recommend you to derate the NRR. To find the real life NRR you take the (rated NRR - 7) / 2. So a 31dB NRR is closer to 12dB reduction if you don't have the optimal physiology or know how to use it properly
http://multimedia.3m.com/mws/media/...how-to-use-the-noise-reduction-rating-nrr.pdf
Why this is important:
Some people will assume look at a earplug and just take the noise level - NRR. So they would assume (as I did) at a 110 dB concert they will recieve 30dB of protection making it 80dB, within the safe limits. But when I was at the concert 2 weeks ago, using frequency analyzer I found the highest noise level was actually the 75Hz bass.
This means at BEST the plugs will give you 20dB protection at that frequency. Then if you are taking into account the suggested de-rating for real life performance. It is more like 10-15dB reduction. Which means you are exposed to not 80dB at a concert, but 95-100dB noise for hours.
TLDR. don't assume you will get a 30dB reduction based on a 30dB NRR earplugs