If you would like to learn more about placebo effects and hearing, googling up some studies isn't difficult. Especially in relation to hearing aid trials. Here's one:
Placebo effects in hearing-aid trials are reliable
"Participants compared two devices that were acoustically identical, except one was described as "new" and the other as "conventional". Participants completed a speech-in-noise test, sound quality ratings, and rated overall personal preference for both hearing aids.
"Conclusion: Placebo effects reliably impact on hearing-aid trials. In order to control for placebo effects, double-blind methodology is optimal. However, when double-blinding is not possible other strategies may be appropriate."