I reached out to the CEO of Auricle a couple months back and he said:
"With regard to the commercialization schedule, the conclusion of Dr. Shore's confirmatory study will determine next steps with regulatory bodies, so we will have a better idea of where we stand mid 2022. Given that there are no FDA-cleared devices or drugs for the treatment of tinnitus, regulatory bodies—appropriately—have higher hurdles for safety and efficacy that must be satisfactorily demonstrated before clearance is awarded. As such, we don't make public comments concerning timing since it is premature to do so. But please know that Auricle was formed to gain clearance and commercialize Dr. Shore's device, so we are bringing talent and resources to this critical project. You'll certainly hear from us when we have relevant and public news to report!"
So to me it looks like they are waiting for the results before getting FDA approval.