There's nothing novel about this. Hair cell loss is the primary cause of observed (as opposed to "hidden") hearing loss. (That said, I don't think Rivolta and colleagues are particularly focused on hair cell death. To the best of my knowledge they have not been successful in generating functional hair cells.)
The noise level and duration were chosen so as to cause temporary but not permanent threshold shifts: "We adjusted the sound level and duration of an octave-band noise exposure to produce a moderate, but reversible, threshold elevation" (pg 14079; Kujawa and Liberman 2009).
Rivolta's work being referenced is primarily Chen et al (2012) in Nature. They looked at an animal model of auditory neuropathy. Like Kujawa and Liberman, their approach preserved the hair cells but unlike Kujawa and Liberman, they killed about 95% of the SGNs : "Application of ouabain directly to the round window selectively damages the type I SGNs, preserving the hair cells and the organ of Corti 26 (Supplementary Fig. 10). After ouabain application, only a small number of SGNs survived (6.4%; see Supplementary Table 11)" (pg 279; Chen et al. 2012). In contrast, Kujawa and Liberman report a worst case survival rate of about 50% of synapses at high frequencies (pg 14082).
So it is a difference between about 6% of SGNs being functional vs. about 50%. Even the 50% loss in Kujawa and Liberman does not result in noticable threshold shifts because of other compensation: "Thus, diffuse loss of half the cochlear nerve and the resultant 50% decrease in response amplitude, can be compensated either by doubling the discharge rates in remaining neurons or doubling the number of neurons responding. Either of these compensatory increases is accomplished with only a few dB increase in stimulus level..." (pg 14082). Thus, it takes a tremendous loss of SGNs (or the ribbon synapses) to cause a significant across the board increase in hearing thresholds as seen in Chen et al. (2012). The damage must be so extensive that it is not possible to increase the discharge rate or other functioning neurons by enough to compensate.
So the purposes of the papers and thus the set-ups are completely different. Kujawa and Liberman (2009) show that noise levels below which hair cell death occurs have consequences for hearing - though not for thresholds. Chen et al (2012) are able to use human embryonic stem cells to restore SGN function in an animal model of auditory neuropathy (drug rather than sound induced). Neither paper involved hair cell loss, and neither finding contradicts the other.