@Brianna,
Agreed, the world revolves around marketing and selling, however with the many companies researching a cure for T now, there has to be a market to sell to. Otherwise, why would they reasearch at all?
Yes, having chronic, severe T, is on the low end of the percentage scale for sure, however, if you were to add those percentages up worldwide, they would amount to millions. Plus, adding the fact, that our current world appears to revolve around loud noises, a smart pharmaceutical company, is poised to make millions, not only on current T sufferers, but the millions of T sufferers to come.
These guys are smart and can smell potential money and profits, light years ahead. They have already convinced the masses, that they need drugs, to help them manage their day to day living, thus making billions. They will figure out a way to convince the public, through smart ad campaigns, they need an anti-Tinnitus med, to prevent T, from entering, their already, noise filled lifestyles. Sales to us who currently suffer, will be an added bonus. That's only if a cure is made available sooner than later.
These same pharmaceutical companies, not actively researching themselves, have internal watchdogs, peering into new areas of research, ready to pounce on any opportunity, to make a killing. Some, even invest in the researcher, closest to yielding a potential winner. This helps, push the product closer to market. That's the essence of marketing and selling. Seeing a potential market and arriving with a "patented" product, before anyone else does. A win, win postioning.
Sailboardman