I disagree with that notion. It is still a rip off and many people with tinnitus will not be able to afford it at that price (then they might add consultations that will cost you extra couple £ hundreds, like the first assessment etc.)If realy this device will help us, £4495 is nothing
If it proves effective in treating chronic tinnitus it should be accessible for everybody. Period. Health insurance companies e.g. could contribute to it so the final price is more affordable and you don't have to take a loan.
Not everybody has a perfect social security and a Merc Benz parked in their garage, so if £4495 is nothing to you then you're a lucky guy in that respect.