Neuromod knew damn well what kind of demand they would generate and expect, when you sell something, including treatments or medical devices, you don't go blindly all in, you do a market study first.
The truth is Neuromod chose the Republic of Ireland for its generous tax policies as well as the rather lenient EU regulations (and its rather generous research subsidies/grants), when it comes to medical devices as opposed to the stricter ones from the FDA or many other regulatory agencies.
1. Neuromod actually is obligated to go through a peer review study to demonstrate the efficacy and safety of any medical devices they sell, so far we have seen none, all we have are testimonies from people on this forum which are a far cry from the over 60% improvement advertised by Neuromod. That's not "
Tinnitus Talk Skeptics Non-Placebo Certification", it is however the law in most countries, around the world.
2. What "level placebo sits at" is actually "decided", as a standard and through scientific consensus, by the use of control groups (because, you know? "Science"?), of which there was actually no such thing because there is NO PEER REVIEWED STUDY from Neuromod or anyone/anywhere else on Lenire, at least none we can access (i.e., none that was published). Feel free to prove me wrong on that point.
Whereas you should actually read on the definition of placebo:
https://en.wikipedia.org/wiki/Placebo
That said, while Placebo is technically non linear by nature, it is usually estimated, through general consensus, that anything not offering over 20% changes (improvements or otherwise), is usually within the placebo range (or below).
Says who? You? How is that "demonstrated" to be untrue?