It is sickening to read that ATA has turned its back on finding an actual cure for tinnitus because of inside corporate greed and self-interests. Unfortunately, this is a story told time and time again with large charitable organisations.
@Nick47 and
@ErikaS are absolutely right of course. It will take people with a vested and sole interest in beating this thing with every fiber of their being to make change happen, like people behind Tinnitus Hub and the people on Tinnitus Talk.
Tinnitus Hub has already grown. It is known for having the largest community of tinnitus sufferers. It has an amazing 'foot-in-the-door' for gaining some attention in the online world. I'm not talking awareness weeks - those are mainly a waste of time - but I have spent years focusing on web building, online marketing, SEO, content generation and getting eyes on that content.
There are millions of searches per month on tinnitus and hyperacusis related questions mostly answered poorly by audiologist websites. I'd estimate Tinnitus Hub is receiving about 1,000 visitors a month (dropped by 50% in the past year), but if Tinnitus Hub provided content written to draw on those visitor questions to provide helpful meaningful advice, started gaining a different everyday audience - and display adverts along with affiliate links, there could be a very size-able amount of income generated for actual research.
With the right number of visitors looking for content, other things can happen. Visitors can be funneled through on to crowdfunding events or even a tinnitus online affiliate store (very easy to set up) to purchase things they normally would knowing that it costs them no more but that commission would be earned to support research to find a cure.
Tinnitus Talk also has a very strong email database which is a great kickstart to such a venture.
I've been involved in this industry for years and done this a number of times. I have looked at this a few times now and can just see a possible opportunity here.
This may not be the route the organisation intended to go but with money being the key factor here as to whether research can even get off the ground or not, it may be an option that could be considered.
I hope I am not overstepping the mark here but I am someone who sees an issue and wants to solve it, and am fed up of not being able to do anything of meaning.
I am happy to help, provide advice or even discuss some thoughts further with
@Hazel and
@Markku even if simply to share some thoughts on the idea.